Houston, we have a problem
Web3 has a problem – we’re focusing on the wrong things.
Too many web3 brands spend their time talking up the promise of their new shiny tech, focusing on hype and buzzwords, and trying to convince people they should care about digital assets and currency. As I said, the wrong things. The more I spend time with our community and learn from them, the more I know it’s about something completely different. t’s the experiences you give them. It’s the way you make people feel. It’s joy. It’s perseverance paying off. It’s community. It’s being part of something bigger together.
It’s about fun. Remember fun?
And when companies like ours focus on the other stuff, it reminds me of the mistakes big brands made through other tech cycles. Like when phone brands would tell people about the pixel count on their latest camera, instead of the amazing photos, they could take and instantly share with their friends and family.
Or when 3D TVs tried to convince us, they were the future, with precisely one good 3D film to watch on them – and debatably good at that. Tech is a means to an end. What people buy are the emotional, enriching experiences it creates. Yes, the things they actually care about.
And guess what? We’re making the same mistakes again. Focusing on the tech specs vs. the user benefit. What about the players? Sure, there have been some bad actors misleading people. And, as with any early-stage tech and economic shift, things have been bumpy. But it feels like even those with the best intentions are telling a story the average person doesn’t care about. People don’t care about the tech, only what the tech can do for them.
With BLOCKLORDS, we want to build more than just a game. Or a universe. Or an economy. Above and beyond all else, we want to create FUN.
Because it’s what gamers want. Because Fun Conquers All.
As we get closer to launch, we’re also thinking deeply about our value system, and how to use it to create the absolute best experience for our community, fans, followers, and players. We want to give everyone a stake and build out our world together. This means ongoing dialogue with our community is non-negotiable; it’s up to us to listen, learn, improve, and build the BLOCKLORDS world together.
What should Web3 companies aim for?
So, in our opinion, what should Web3 companies be striving for?
Clear Values. Our brands represent our values. We must be clear and honest about who we are, and what we want people to remember about us. Don’t add to the noise, cut through with clarity.
Memorable, Rewarding Experiences. Fun is powerful. People remember gaming achievements and interactions for the rest of their lives. They love discovering game mechanics and winning competitions. These memorable moments are the reasons people seek us out, not the tech. And that’s what makes us special, the moments we create in their lives. Listen, ask, test, learn and give them what they want.
Credibility. Trust in partners, friends, and doing the right thing as a company for your team and audience is essential in our sector. Not to mention focusing on safety and security to protect users in our still developing web3 world.
To fellow web3 game makers, find your thing, go for it, and stay in it, for the love of the craft, the art, the community, and to build something extraordinary for gamers.
Not for the hype or the quick buck, because ultimately, they’ll see right through it.
We’re all here to bring amazing experiences to players everywhere, bringing them more empowerment than ever before.
And if we stay true to that vision, we’ll all be Heroes.
Get your ticket to BLOCKLORDS Early Access and see what we mean by “fun conquers all”. Pre-register now to claim your free Hero 👉🏻 https://blocklords.com/hero-sale/hero
You can listen to the original podcast The Future of Web3 Brands with our amazing partners in Episode #7 of Poolside with Polkastarter. Listen now on:
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